Privacy & Security

Last updated: January 8, 2026

Aoovo (“Aoovo,” “we,” “us,” or “our”) operates this website and online store (the “Site”) and provides related products and services (the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, create an account, make a purchase, or otherwise interact with the Services.

By using the Services, you acknowledge you have read and understand this Privacy Policy.

1) Personal Information We Collect

When we say “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you. It does not include information that is de-identified or aggregated so it cannot reasonably be linked to you.

Depending on how you interact with the Services, we may collect:

Contact details: name, email, phone number, billing/shipping address
Account details: username, password, preferences/settings (if you create an account)
Order & transaction details: items viewed, added to cart/wishlist, purchased; order notes; purchase history; returns/exchanges/cancellations
Customer support communications: emails/messages and any photos/videos you provide
Payment information: payment method and payment confirmation details (payments are processed by third-party processors; we generally do not store full card numbers)
Device & usage data: IP address, browser/device identifiers, approximate location, pages viewed, clicks, and activity on the Site

2) Sources of Personal Information

We collect personal information:

Directly from you (checkout, account creation, forms, support requests)
Automatically (cookies, pixels, and similar technologies when you browse/use the Site)
From service providers (payments, shipping, analytics, fraud prevention)
From advertising/marketing partners (where enabled)

3) How We Use Personal Information

We use personal information to:

Provide and improve the Services (process orders, ship products, manage accounts, provide support, enable reviews, personalize shopping)
Communicate with you (order confirmations, shipping updates, support replies)
Marketing and advertising (email/SMS marketing if you opt in; ads measurement, attribution, and retargeting)
Security and fraud prevention (protect accounts, detect and prevent suspicious activity)
Legal and compliance (meet legal obligations, enforce policies, resolve disputes)

4) Cookies, Analytics & Advertising

We use cookies, pixels, SDKs, and similar technologies to operate the Site, analyze performance, and support advertising.

We may use analytics and advertising tools and partners, including platforms such as Meta, Google, TikTok, and Pinterest, to:

measure conversions (e.g., purchases, page views),
understand ad performance, and
show more relevant ads (including retargeting).

Your choices: You can control cookies through your browser settings and, where available, on-site cookie preferences. Disabling cookies may impact Site functionality. You can also adjust ad personalization settings within your device and advertising platform accounts.

5) How We Disclose Personal Information

We may disclose personal information to:

Service providers that help us run the business (e-commerce hosting, payment processors, fulfillment/warehousing, shipping carriers, customer support tools, email/SMS providers, analytics, fraud prevention)
Advertising and analytics partners (for measurement and targeted advertising where enabled)
Legal authorities or others when required by law or to protect rights, safety, and security
Business transfers (e.g., merger, acquisition, restructuring), as permitted by law

We do not share more information than necessary for these purposes.

6) Email & SMS Communications

Email: You can unsubscribe from marketing emails anytime using the link in our emails.
SMS (text only): If you opt in, you may receive service-related or promotional texts. Carrier messaging rates may apply. You can opt out by replying STOP.

7) Your Privacy Rights & Choices

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, and to opt out of certain processing (including targeted advertising).

To make a request, contact contact@aoovo.com. We may need to verify your identity before completing certain requests.

8) California Privacy Notice (CCPA/CPRA)

If you are a California resident, you may have the right to opt out of the “selling” or “sharing” of personal information as defined under California law.

Aoovo does not sell personal information for money. However, certain cookie/pixel-based advertising and measurement may be considered “sharing” for cross-context behavioral advertising under CPRA.

Opt-out: Visit our “Do Not Sell or Share My Personal Information” page (linked in the footer) or email contact@aoovo.com with the subject line “Do Not Sell or Share” and include the email associated with your account or order.

Global Privacy Control (GPC)

Some browsers support the Global Privacy Control (GPC) signal. Where required by law, we treat an enabled GPC signal as a request to opt out of the sharing of personal information for targeted advertising for that browser/device.

9) International Transfers

If you access the Services from outside the United States, your information may be transferred to, stored in, and processed in the U.S. and other locations where we or our service providers operate.

If we transfer personal information out of the European Economic Area (EEA) or the United Kingdom, we rely on recognized transfer mechanisms such as Standard Contractual Clauses or other lawful safeguards where applicable.

10) Data Retention

We retain personal information as long as needed to provide the Services, maintain records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and purpose.

11) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is completely secure, and we cannot guarantee absolute security.

12) Children’s Privacy

The Services are not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child provided personal information, contact us so we can delete it.

13) Third-Party Links

The Services may link to third-party sites. We are not responsible for their privacy practices. Please review their policies before providing information.